Bernat Catalan and Vicenç Pardo explained how to plan, develop and implement a good business strategy on the Internet.

The event took place on Thursday, September 25 at the Center Bit Raiguer and was organized by the Consortium for the Economic Development of the Balearic Islands (CDEIB) and is part of the cycle of conferences that commemorate the X anniversary of the Center Bit Raiguer, inaugurated in 1998.

Internet is a new market, completely different from the traditional market. Many times there are people who confuse them and try to apply the traditional market strategy to the online market. And they fail. Years ago and still today, some continue to say that if we are not on the Internet we do not exist. And yes, you have to be on the Internet, but with what strategy? Do we know what we want to achieve? what are our short or long term goals? Do we want new clients in addition to the already traditional ones? or do we settle? Do we know why we have or why we want a web page? Do we know who our users will be?