Success stories and policy strategies 2.0

the coalition PSM-Verds-ExM Initiative, hired us to design and implement a 2.0 campaign based on social networks, during the three months prior to the regional and municipal elections of May 22, 2011.

From Onsom.how we designed an authentic 2.0 electoral campaign, profitable, effective and lasting over time, consisting of training sessions and actions on the reference social networks (Facebook, Twitter, etc.) that had as actors and engines, the main candidates of the coalition, responsible for communication, as well as prominent members, affiliates and voters of the same.

During the campaign, some media became echo of the campaign, thanks to which said coalition has increased its parliamentary representation in the Parliament, the Island Council (diputación) and at the municipal level, becoming the third political force in the Balearic Islands.